Thursday, 2 December 2010

Quick analysis - 1 (NME)

- Mainly alternative, rock and some pop (mainly from the past)
- Owner :Maurice Kinn up until 1963 then it was taken over by IPC from 1963 until present day.
- Masthead :NME
- Price: £2.30
- House style: For this issue the background is light blue because it is one of the colours furthest from human skin meaning the central dominant image is crisp and defined. There is also white to add the light feeling conveyed by the cover.
-Advert portfolio: Mainly music gigs and new albums but also includes alcohol with a musical theme, as well as some video games.
-Frequency: Weekly
Quick history: The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint.
- Font size and style: It is rounded and is arranged to show off the usp of the magazine being My Chemical Romance rather well as well as making it eye-catching.
- Mode of address: the text is quite intellectual and full of facts. It is sarcastic, this ties to the aspect of the magazine being 'cool' and makes fun of things they do not like but promote what they like, heavily. The articles of people reviewing gigs are very helpful to people who enjoy that bands music, also, they use many music references and joke with some of the bands that the magazine features more often.

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