Men's Health is aimed at men between the age of 25 - 45, this means the mast head has to appeal to a wide age group. This is why it is a simple type face that is very easy to read and recognise on a magazine stand.
The simplicity of the mast head appeals to the large age range of its target audience. It is mature and does not have bright colours, does not have a complex type face and is practical because it does its job very well.
I like that the typeface is simple and so are the colours, however for my target audience, I will need to add some bright colours and a more exciting typeface as they are not as mature being 16-24 year olds.
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